ERIC KARSENTY
Cultural Marketing expert in Music and Consumer Electronics
I weave brand storylines into relevant and successful offline and online marketing campaigns
ABOUT
PROJECTS I AM PROUD OF :
(More detail on clickable CV above)
ABOUT ME
I love music, and I love telling stories.
My life resolves around music, and has been for some time.
From the moment I put my hands on a piano at the age of four to raising my kids in the most eclectic music environment possible today, music has never stopped being my main passion.
I am fascinated by its power and the effect it has on people's lives, which is why I have combined my marketing qualification and my music passion all my career.
Passionate multidisciplinary thinker and strategic marketer with more than 15 years’ experience delivering succesful global programs, partnerships and campaigns for multinationals in music and consumer electronics.
My areas of expertise are :
- Cultural Marketing
- Brand Activation
- Strategic Partnerships
- Content Marketing
- Creator Relations
WHAT I'VE DONE
I help turning marketing strategies and weaving brand storylines into relevant successful offline and online cultural marketing programs, leveraging my extensive network of creators and key partners for optimum amplification and impact on target audience and market.
I create stories that raise interest and inspire people to engage.
WHAT I DO
 Devialet Cultural Advisor & Speaker/Storyteller 2016-2018 |  Richard Spaven Management (Drummer for Jose James, Flying Lotus, Cinematic Orchestra...) 2016-2018 |  A&R, Marketing, Promotions and Partnerships for album release 2017 |  Content Marketing creation with Boiler Room, Ronnie Scott's jazz club and Worldwide FM. 2017 |  Programmer & Studio Manager 2014-2016 |
|---|---|---|---|---|
 Programming, production and promotion of over 70 listening sessions and podcasts at Sonos Studio |  Programming, production and promotion of over 30 workshops and masterclasses at Sonos Studio |  London Design Festival at Sonos Studio |  Programming, production and promotion of a week-long jazz festival |  Apple Music and Sonos launch EMEA lead 2015 |
 Abbey Road x Sonos Partnership EMEA lead 2013-2015 |  Creation, development and delivery of BBM Music in more than 50 countries globally 2008-2014 |